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David GOMBE
Nile Breweries Restricted (NBL), by its flagship beer model Nile Particular, has formally launched the third section of the FIFA World Cup 2026 marketing campaign with the rollout of nationwide watch events and a brand new rating predictor shopper engagement mechanic beneath the “Gwe Kafulu” platform, whereas extending its “Cheers to Bars” initiative into the FIFA World Cup season.
The launch was held at Bourbon Bar & Lounge in Jinja forward of the FIFA World Cup opening match between Mexico and South Africa and marks the start of a nationwide sequence of World Cup watch social gathering experiences that can happen throughout bars and leisure venues all through Uganda in the course of the match interval.
Because the Official Beer Sponsor of the FIFA World Cup in Uganda by AB InBev’s international partnership, Nile Particular is continuous to create immersive soccer experiences that carry Ugandan followers nearer to the thrill of the world’s largest soccer match.
The third section of the marketing campaign introduces a rating predictor mechanic the place customers who buy Nile Particular can test beneath the crown for a singular code, dial *144*26#, and predict match scores for an opportunity to win prizes and FIFA World Cup rewards all through the match.
As a part of the FIFA World Cup marketing campaign, Nile Breweries can be incorporating its “Cheers to Bars” initiative into the match expertise to recognise and rejoice native bars as essential areas the place Ugandans collect to observe soccer, join with buddies, take pleasure in leisure, and share memorable fan experiences in the course of the FIFA World Cup.
Talking in the course of the launch, Nile Breweries Managing Director Nkanyiso Mncwabe stated the FIFA World Cup is likely one of the world’s largest moments of connection and shared celebration, making native bars an essential a part of how followers expertise the match.
“For many soccer followers, the FIFA World Cup won’t be skilled from inside a stadium. It is going to be skilled in communities, neighbourhoods and native bars throughout Uganda. That’s the reason extending ‘Cheers to Bars’ into the FIFA World Cup marketing campaign is essential as a result of bars turn out to be the areas the place folks collect to rejoice, join, and share the vitality of soccer collectively.”
He added, “Bars are greater than locations to seize a drink. They assist livelihoods, create jobs, carry communities collectively, and turn out to be a part of many memorable social moments. By way of this initiative, we’re recognising the essential position native bars play throughout main cultural and sporting moments just like the FIFA World Cup, whereas additionally bringing customers nearer to the thrill of the match by Nile Particular.”
Nile Particular Model Supervisor Eric Malinga stated the third section of the marketing campaign was designed to maintain fan pleasure and encourage energetic participation all through the FIFA World Cup.
“With the watch events and rating predictor mechanic, we wished followers to do greater than merely watch the soccer. We wished them to take part, predict, rejoice, and really feel actively concerned in each match all through the match. Shoppers merely purchase a Nile Particular, test beneath the crown for the code, dial *144*26#, and enter their prediction for an opportunity to win.”
He added, “The FIFA World Cup is pushed by emotion, debate, pleasure, and shared fan experiences. By way of Nile Particular, we’re creating experiences that carry that vitality nearer to Ugandan followers whereas rewarding them all through the match interval.
