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David GOMBE
Kansai Plascon Uganda has continued its assist for grassroots soccer growth and group empowerment as a co-sponsor of the 2026 Masaza Cup event, constructing on a partnership with the event that has been in place since 2023.
Now in its twenty second version, the Masaza Cup stays certainly one of Uganda’s most influential grassroots soccer tournaments, bringing collectively 18 counties from throughout Buganda in a contest that continues to advertise expertise, unity, self-discipline, cultural pleasure and group participation.
The 2026 season is about to kick off on Saturday, June 13, 2026, with defending champions Buweekula taking over Kyaddondo at NTC Mubende Stadium in Buweekula. The opening fixture is anticipated to set the tone for an additional thrilling season of soccer, fan ardour and cultural celebration throughout the Kingdom.
As a part of the opening spherical of fixtures, Plascon-sponsored Buddu FC will start its marketing campaign in opposition to Buluuli on Sunday, June 21, 2026, at Kitovu Sports activities Enviornment. Plascon’s assist for each the broader Masaza Cup event and Buddu FC displays the model’s long-term perception within the energy of soccer to create alternative, strengthen communities and encourage younger individuals.
“Plascon is proud to proceed standing with Buganda Kingdom in supporting the Masaza Cup, a event that has grown into some of the essential platforms for grassroots soccer growth in Uganda. Past the competitors, the Masaza Cup brings communities collectively, creates alternatives for younger gamers, and celebrates the wealthy cultural identification of Buganda by way of sport. As a model, we consider in partnerships that uplift individuals, and our continued assist displays our dedication to nurturing expertise and strengthening group pleasure,” stated Daniel Kayongo, the Plascon Head of Advertising and marketing.
Over time, the Masaza Cup has grown into greater than a soccer competitors. It has change into a strong motion that unites communities throughout Buganda, provides younger footballers a platform to showcase their expertise, and contributes to the event of Uganda’s wider soccer ecosystem. Many gamers who’ve featured within the event have gone on to play at greater ranges, together with the Uganda Premier League and the nationwide crew.
Talking on the launch, the Katikkiro of Buganda, Owek. Charles Peter Mayiga, stated the Masaza Cup stays an essential platform for uniting individuals throughout the Kingdom of Buganda and throughout Uganda, noting that many gamers who’ve featured within the event have gone on to signify the nation on the highest stage. He added that past selling unity, the event continues to find and develop expertise, present significant engagement for younger individuals, create revenue alternatives throughout the soccer ecosystem, and mobilise communities round essential causes such because the combat in opposition to HIV/AIDS.
For Plascon, the event aligns strongly with the model’s Twaake platform, which celebrates unity, color, ardour and collective pleasure. By means of Twaake, Plascon continues to rally followers to assist their groups whereas reinforcing the connection between sport, identification and group spirit.
“Our sponsorship of each the Masaza Cup and Buddu FC speaks to Plascon’s long-term perception within the energy of soccer to encourage younger individuals and rework communities. The event provides gamers from throughout the 18 counties an opportunity to showcase their expertise, whereas additionally creating moments of unity, ardour and shared identification amongst followers. Because the 2026 version begins, we’re excited to see one other season of self-discipline, teamwork and excellence, and we want Buddu FC and all taking part groups a profitable event,” Kayongo added.
Plascon’s partnership with the Buganda Kingdom extends past soccer. Over time, the model has labored intently with the Kingdom on initiatives that assist tradition, heritage, group growth and social progress. These embody contributions in the direction of the refurbishment of key Kingdom landmarks resembling Bulange Mengo and Twekobe, in addition to assist for initiatives in areas resembling agriculture, schooling and healthcare.
