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David GOMBE
Airtel Uganda has formally renewed its partnership with the Buganda Kingdom for the twenty second version of the Airtel Masaza Cup Match, reinforcing its dedication to youth empowerment, neighborhood improvement and sports activities development throughout Uganda.The Airtel Masaza Cup, considered one of Uganda’s most celebrated cultural and sporting occasions, brings collectively all 18 counties of the Buganda Kingdom in a contest that has turn into a significant platform for nurturing soccer expertise and selling social cohesion.
Talking on the launch, Airtel Uganda Managing Director and CEO, Soumendra Sahu, expressed appreciation to the Buganda Kingdom for its continued imaginative and prescient and dedication to grassroots soccer improvement.
“Right this moment, as we launch the twenty second version of the Airtel Masaza Cup, we’re grateful to His Majesty the Kabaka of Buganda and the Katikkiro for his or her imaginative and prescient and dedication to supporting grassroots soccer improvement by way of the Masaza Cup and Bika Tournaments,” stated Sahu.
He added, “As Airtel Uganda, we’re honored to proceed this partnership, which not solely develops soccer expertise throughout the nation but additionally unites communities round necessary social causes. The event has turn into a platform for driving constructive behavioral change by way of initiatives resembling HIV/AIDS consciousness, Emmwanyi Terimba, and different community-focused applications.”
The 2026 event will formally kick off with defending champions Buweekula internet hosting Kyaddondo on the Nationwide Lecturers’ School Grounds in Mubende.
The event will then proceed with fixtures throughout the dominion, drawing 1000’s of passionate followers from all 18 counties competing for this yr’s title.
Whereas launching the event, the Katikkiro of Buganda, Owek. Charles Peter Mayiga, expressed his pleasure concerning the new season and the continued assist from Airtel and different companions.
“I’m delighted to launch one other Airtel Masaza Cup season and equally happy that Ugandans and our companions proceed to stroll this journey with us as we promote expertise, advance sports activities improvement, and strengthen the struggle towards HIV/AIDS in Uganda,” he stated.
Owek. Mayiga emphasised the function of sports activities in fostering unity and nationwide improvement saying “Buganda depends on sports activities to unite folks inside the Kingdom and throughout Uganda. The Masaza Cup brings collectively folks from completely different backgrounds and areas, making a shared sense of objective and identification. Many gamers who’ve represented Uganda on the nationwide stage first showcased their expertise within the Masaza Cup earlier than occurring to fly the nationwide flag.”
He additional famous that soccer stays a strong software for neighborhood mobilization, significantly in advancing well being campaigns.
“As you might be conscious, His Majesty the Kabaka is a Goodwill Ambassador within the struggle towards HIV/AIDS. By way of soccer and different sporting actions, we’re capable of mobilize communities and unfold necessary well being messages that enhance lives.”
The Katikkiro additionally counseled Airtel and different companions for his or her unwavering assist of Buganda Kingdom initiatives through the years.
“Airtel has persistently supported key Kingdom applications, together with the Kabaka Birthday Run, the Bika Match, Coronation celebrations, and the Masaza Cup.
“We’re grateful for his or her willingness to stroll with us on this journey. When Airtel helps Kingdom initiatives, it does so within the spirit of serving our folks, and we encourage the folks of Buganda and Uganda to reciprocate by supporting Airtel’s services and products. We worth this mutually useful relationship and stay up for strengthening it additional.”
For over 20 years, the Airtel Masaza Cup has served as a unifying platform for communities throughout Buganda, attracting 1000’s of followers and offering alternatives for rising soccer expertise to showcase their skills.
“By way of initiatives aligned with this event, Airtel stays dedicated to creating pathways, whether or not by way of connectivity, digital instruments, or direct assist, that give younger Ugandans a real shot at a greater future.” Sahu concluded
