Uganda Tourism Board engages editors to strategically package deal Uganda’s Tourism story forward of AFCON 2027

David GOMBE

As Uganda gears up for the 2027 Africa Cup of Nations, the Uganda Tourism Board (UTB) as we speak hosted a Media Engagement Breakfast on the Kampala Serena Resort, bringing collectively editors and producers from throughout the nation’s main media homes for a dialogue on tourism priorities, high quality requirements, advertising path and the regulatory atmosphere shaping the sector.

The engagement featured a moderated panel dialogue with UTB’s Head of Advertising, QA Supervisor and Head of Authorized, adopted by a presentation from the Head of Public Relations on the Board’s strategic priorities and an open dialogue session the place media representatives shared suggestions and raised questions straight with UTB management.

Talking on the occasion, the Head of Public Relations, Dr. Gessa Simplicious, stated:

“Right now’s engagement is about constructing a stronger, extra collaborative relationship with the media as we inform Uganda’s tourism story collectively. Our media companions are important to how the world sees and experiences Uganda, and we wished to create area for open, sincere dialog as Uganda is open for enterprise.”

Francis Nyende, the Head of Advertising at UTB, spoke to the Board’s advertising path:

“We’re blessed with unimaginable pure and cultural wealth, however these items should be strategically packaged and commercialized so the world can expertise them. As we reaffirm by means of our dialogue as we speak, by strengthening our partnerships, increasing our content material sources, and dealing hand-in-hand with each mainstream media and worldwide networks, we’re making certain that Uganda’s distinctive story just isn’t solely instructed, however really amplified throughout each market we wish to attain.”

Nyende additionally hinted on sports activities tourism:

“We have now proven quite a lot of curiosity in sports activities tourism. It’s a journey that we’re nonetheless doing. We’re working with some sports activities federations which are keen to convey sports activities occasions right here just like the 2027 Africa Cup of Nations. We’re at all times readily available to assist each federation keen to work with us in order that we will amplify tourism collectively. We’re additionally making a superb case in order that we will get to the requirements like Rwanda is doing in sponsoring European groups.”

On high quality requirements throughout the sector, High quality Assurance Supervisor Samora Semakula famous:

“As we emphasize in our engagement as we speak, our position in high quality assurance goes far past fundamental oversight, as we handle all the tourism worth chain, from licensed operators and protected transport to world-class lodging, making certain each customer enjoys assured security, consolation, and a seamless, high-quality expertise throughout Uganda.”

On the regulatory entrance, Ida Wadda, the Head of Authorized at UTB, emphasised the necessity for media practitioners to know and differentiate UTB’s mandate:

“Fulfilling our core mandate goes past vacation spot advertising; it requires structured collaboration with the personal sector, strict adherence to high quality requirements, and a shared nationwide dedication to making sure Uganda’s tourism progress reaches each nook of the nation.”

The occasion closed with a pledge board signing, group picture moments and lunch, symbolizing contributors’ shared dedication to strengthening tourism storytelling and media collaboration going ahead as Uganda gears as much as co-host AFCON 2027.